Crafting Digital Excellence
Your website is your content hub. It is the single source of reality for your prospects and clients; it is your most powerful tool to guide their customer journeys and sway their mindshare in your favor. All your social media activities, paid and organic, tie back to your site. All your Pay Per Click projects, …
The Best Time to Post on Instagram In the ever-evolving world of social media, timing can be everything. Posting your content at the right time can significantly boost your engagement, reach, and overall success on Instagram. But when exactly is the best time to post? Let’s dive into the data and strategies to help you …
We all like case research studies, right? They are often irresistible when you see them: increase conversions by 500,000%!!! Okay, perhaps that’s a small exaggeration. But it’s not far from truth. These conversion rate increases are often a farce. They either (1) are far from sustainable or (2) the numbers are slightly inflated for the …
PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those needs. To stay relevant in 2019 on the search network, you can’t just sit back and watch 2018 campaigns sink. What worked in early 2018 and 2017 isn’t going to work as well in 2019. Here are nine …
Continue reading “9 Ways To Get Ahead Of The Game For Google Ads”
Top Google Ads performers are making far beyond the average 2-1 return on investment. And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is spouting. They do it through advanced Google Ads Tactics that take time and effort to establish and capitalize from. Truth is: there is no …
Continue reading “3 Google Ads Tactics to Boost Performance”
Keep in mind back in school when you were taught how to appropriately carry out research on the scientific approach? Well, who would’ve thought that years later, in the industry that you’re presently in, those methods would be pertinent in testing landing pages? In digital marketing, the term A/B screening is utilized to figure out …
Continue reading “How to Test Landing Pages On Social Media”
Halloween is the second largest vacation in the world after Christmas. Real or false? The evidence isn’t clear, however the fact that marketers huff and puff to milk their seasonal projects for all their worth appears. Often these efforts are hugely effective in creating buzz, while in other cases public outrage is the outcome instead. …
The power of social networks influencers continues to grow … But in spite of its possible ROI and increasing interest, 67.6%of online marketers still find it difficult to discover relevant influencers for their brands. So what offers? How can you tap into the indisputable power of social networks influencers to generate a return for your …
Leaving a settled task for a freelance (or consultant) career is among the toughest decisions for anybody. On one hand you have an ensured paycheck at the end of each month together with a number of other additional benefit. While on the other hand, you can go completely freelance and enjoy the flexibility of working …
Can you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this man: That’s right, folks. Santa started looking like an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody in fact asked him if he wanted the gig). Influencer marketing has been around for …
Continue reading “Guide On How To Win Big at Influencer Marketing”